About:

The Backyard is a playground for kids and adults alike that encourages to bring out the child in you. In addition to the indoor/outdoor play ground, it also has a pet area, tree house and more, making it the perfect place for open-play and creativity.

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Objective:

The objective of this project was to design a comprehensive yet playful website mainly targeted at the parents but keeping the theme of the area as a priority. The main challenge was to make the user experience cohesive amongst all ages. To display the open ended play culture of 'The Backyard'.

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Outcome:

Website, Digital Media, Print Media

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Agency: 

Design Piñata

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